BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Mullin, Roddy.

Promotional marketing : how to create, implement and integrate campaigns that really work / Roddy Mullin. - 6th ed. - London : Kogan Page, 2014. - xxi, 265 p.

Includes bibliographical references and index

ISBN: 9780749472467

Subjects--Topical Terms:
Sales promotion.
Marketing.

LC Class. No.: HF5438.5 / M844P 2014

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