| 000 -LEADER |
|---|
| fixed length control field |
00860nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000300516 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221004105917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140626s2014 xxk f b| 0 1 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749472467 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TH-BaBU |
| Transcribing agency |
TH-BaBU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5438.5 |
| Item number |
M844P 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullin, Roddy. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Promotional marketing : |
| Remainder of title |
how to create, implement and integrate campaigns that really work / |
| Statement of responsibility, etc. |
Roddy Mullin. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 265 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
|
|---|
| Topical term or geographic name entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A40063 |
| Link information for field corresponding to 9XX field |
20221004 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
mar |