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Promotional marketing : how to create, implement and integrate campaigns that really work / Roddy Mullin.

By: Mullin, Roddy.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2014Edition: 6th ed.Description: xxi, 265 p.ISBN: 9780749472467.Call No.: HF5438.5 M844P 2014 Subject(s): Sales promotion | MarketingBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5438.5 M844P 2014 (Browse shelf) Available 2014000003822

Includes bibliographical references and index

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