Gerritsen, Dorothe
Events as a strategic marketing tool / Dorothe Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.]. - Wallingford : CABI, c2014. - 285 p. : ill. - CABI tourism texts .
Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011.
Includes bibliographical references and index.
9781780642611
Strategic planning.
Marketing.
Special events--Management.
HD30.28 / G477E 2014
Events as a strategic marketing tool / Dorothe Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.]. - Wallingford : CABI, c2014. - 285 p. : ill. - CABI tourism texts .
Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011.
Includes bibliographical references and index.
9781780642611
Strategic planning.
Marketing.
Special events--Management.
HD30.28 / G477E 2014