Events as a strategic marketing tool / Dorothe Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.].
By: Gerritsen, Dorothe.
Contributor(s): Olderen, Ronald van.
Material type:
BookSeries: CABI tourism texts.Publisher: Wallingford : CABI, c2014Description: 285 p. : ill.ISBN: 9781780642611.Call No.:
HD30.28
G477E 2014
Subject(s): Strategic planning | Marketing | Special events -- ManagementGeneral Note: Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011.Bibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD30.28 G477E 2014 (Browse shelf) | Checked out | 2024-08-05 | 2015000001341 |
Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011.
Includes bibliographical references and index.
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