McGhie, Austin
Brand is a four letter word : positioning and the real art of marketing / Positioning and the real art of marketing Austin McGhie. - Charleston : Advantage, ©2012. - 281 p.
Includes index
9781599323275
2012933449
Branding (Marketing)
Brand name products
Success in business
Marketing
HF5415.1255 / M323B 2012
Brand is a four letter word : positioning and the real art of marketing / Positioning and the real art of marketing Austin McGhie. - Charleston : Advantage, ©2012. - 281 p.
Includes index
9781599323275
2012933449
Branding (Marketing)
Brand name products
Success in business
Marketing
HF5415.1255 / M323B 2012