Brand is a four letter word : positioning and the real art of marketing / Austin McGhie.
By: McGhie, Austin.
Material type:
BookPublisher: Charleston : Advantage, ©2012Description: 281 p.ISBN: 9781599323275.Call No.:
HF5415.1255
M323B 2012
Other title: Positioning and the real art of marketing.Subject(s): Branding (Marketing) | Brand name products | Success in business | MarketingGeneral Note: Includes index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1255 M323B 2012 (Browse shelf) | Available | 2016000005107 |
Includes index
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