| 000 -LEADER |
|---|
| fixed length control field |
00933nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000310504 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Th-BaBU |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Th-BaBU |
| Transcribing agency |
Th-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220920141347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120216s2012 scu f 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012933449 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781599323275 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
M323B 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McGhie, Austin |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand is a four letter word : |
| Remainder of title |
positioning and the real art of marketing / |
| Statement of responsibility, etc. |
Austin McGhie. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Positioning and the real art of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Charleston : |
| Name of publisher, distributor, etc. |
Advantage, |
| Date of publication, distribution, etc. |
©2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
281 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
|
|---|
| Topical term or geographic name entry element |
Success in business |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A33069 |
| Link information for field corresponding to 9XX field |
20220920 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |