BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Perrey, Jesko,

Power brands : measuring, making, and managing brand succes / Jesko Perrey, Tjark Freundt, and Dennis Spillecke. - Third revised edition - 329 pages : illustrations.

ISBN: 9783527507818

Subjects--Topical Terms:
Brand name products
Branding (Marketing)
Product management

LC Class. No.: HD69.B7 / P477P 2015

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