| 000 -LEADER |
|---|
| fixed length control field |
01145nam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000311397 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220630162125.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160916s2015 gw f 000 0 eng d |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TH-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783527507818 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TH-BaBU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
P477P 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perrey, Jesko, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Power brands : |
| Remainder of title |
measuring, making, and managing brand succes / |
| Statement of responsibility, etc. |
Jesko Perrey, Tjark Freundt, and Dennis Spillecke. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third revised edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Weinheim : |
| Name of producer, publisher, distributor, manufacturer |
Wiley-VCH |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
329 pages : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdaconted |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
|
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
|
|---|
| Topical term or geographic name entry element |
Product management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Freundt, Tjark, |
| Relator term |
author |
|
|---|
| Personal name |
Spillecke, Dennis, |
| Relator term |
author |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A33069 |
| Link information for field corresponding to 9XX field |
20220630 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |