Power brands : measuring, making, and managing brand succes / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.
By: Perrey, Jesko [author].
Contributor(s): Freundt, Tjark [author] | Spillecke, Dennis [author].
Material type:
BookPublisher: Weinheim : Wiley-VCH 2015Edition: Third revised edition.Description: 329 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783527507818.Call No.:
HD69.B7
P477P 2015
Subject(s): Brand name products | Branding (Marketing) | Product management
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 P477P 2015 (Browse shelf) | Available | 2016000004797 | |
| Main Campus Book Shelves | HD69 .B7 P477P 2015 (Browse shelf) | Available | 2016000005037 |
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