Sheth, Jagdish N.
The 4A's of marketing : creating value for customers, companies and society / FourA's of marketing creating value for customers, companies and society Jagdish N. Sheth, Rajendra S. Sisodia. - New York, N.Y. : Routledge, 2012. - 209 p. : ill.
Includes bibliographical references and index
9780415898355
Relationship marketing
Customer relations--Management
Marketing
HF5415.55 / S537F 2012
The 4A's of marketing : creating value for customers, companies and society / FourA's of marketing creating value for customers, companies and society Jagdish N. Sheth, Rajendra S. Sisodia. - New York, N.Y. : Routledge, 2012. - 209 p. : ill.
Includes bibliographical references and index
9780415898355
Relationship marketing
Customer relations--Management
Marketing
HF5415.55 / S537F 2012