| 000 -LEADER |
|---|
| fixed length control field |
00964nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000312799 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Th-BaBU |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Th-BaBU |
| Transcribing agency |
Th-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190913135010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170228s2012 nyua f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415898355 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
S537F 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The 4A's of marketing : |
| Remainder of title |
creating value for customers, companies and society / |
| Statement of responsibility, etc. |
Jagdish N. Sheth, Rajendra S. Sisodia. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
FourA's of marketing |
| Remainder of title |
creating value for customers, companies and society |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
209 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing |
|
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sisodia, Rajendra S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
66-2 |
| b |
New titles in March 2019 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
20190326 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
mar |