The 4A's of marketing : creating value for customers, companies and society / Jagdish N. Sheth, Rajendra S. Sisodia.
By: Sheth, Jagdish N.
Contributor(s): Sisodia, Rajendra S.
Material type:
BookPublisher: New York, N.Y. : Routledge, 2012Description: 209 p. : ill.ISBN: 9780415898355.Call No.:
HF5415.55
S537F 2012
Other title: FourA's of marketing creating value for customers, companies and society.Subject(s): Relationship marketing | Customer relations -- Management | MarketingBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.55 S537F 2012 (Browse shelf) | Available | 2017000001222 |
Includes bibliographical references and index
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