Hamper, Robert J.
The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper. - New York, N.Y. : McGraw Hill Education, c2014 - 304 p. : ill.
Includes index
9780071809092
Marketing--Management
Strategic planning
Business planning
Marketing research
HF5415.13 / H356U 2014
The Ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper. - New York, N.Y. : McGraw Hill Education, c2014 - 304 p. : ill.
Includes index
9780071809092
Marketing--Management
Strategic planning
Business planning
Marketing research
HF5415.13 / H356U 2014