| 000 -LEADER |
|---|
| fixed length control field |
00869nam a22002777a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000314898 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200331114843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200330s2014 nyua|||f |||| 001 vleng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071809092 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TH-BaBU |
| Transcribing agency |
TH-BaBU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
H356U 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hamper, Robert J. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The Ultimate guide to strategic marketing : |
| Remainder of title |
real world methods for developing successful, long-term marketing plans / |
| Statement of responsibility, etc. |
Robert J. Hamper. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
McGraw Hill Education, |
| Date of publication, distribution, etc. |
c2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
304 p. : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
|
|---|
| Topical term or geographic name entry element |
Strategic planning |
|
|---|
| Topical term or geographic name entry element |
Business planning |
|
|---|
| Topical term or geographic name entry element |
Marketing research |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
68-2 |
| b |
New titles in January 2019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
20190110 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
mar |