Sutherland, Max
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland - Rev. 3rd international ed. - Australia : Allen & Unwin, 2008 - 366 p. : ill.
Includes bibliographical references and index
9781741755992
Advertising--Psychological aspects
Consumer behavior
HF5822 / S973A 2008
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland - Rev. 3rd international ed. - Australia : Allen & Unwin, 2008 - 366 p. : ill.
Includes bibliographical references and index
9781741755992
Advertising--Psychological aspects
Consumer behavior
HF5822 / S973A 2008