000 -LEADER |
fixed length control field |
00896nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000161063 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Th-BaBU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200428112458.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2008 at a fnb000 001 0neng d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Th-BaBU |
Transcribing agency |
Th-BaBU |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781741755992 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2011002691 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5822 |
Item number |
S973A 2008 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sutherland, Max |
245 10 - TITLE STATEMENT |
Title |
Advertising and the mind of the consumer : |
Remainder of title |
what works, what doesn't, and why / |
Statement of responsibility, etc. |
Max Sutherland |
250 ## - EDITION STATEMENT |
Edition statement |
Rev. 3rd international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Australia : |
Name of publisher, distributor, etc. |
Allen & Unwin, |
Date of publication, distribution, etc. |
2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
366 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Psychological aspects |
|
Topical term or geographic name entry element |
Consumer behavior |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
Mar 15 2012 12:27PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |