Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland
By: Sutherland, Max.
Material type: BookPublisher: Australia : Allen & Unwin, 2008Edition: Rev. 3rd international ed.Description: 366 p. : ill.ISBN: 9781741755992.Call No.: HF5822 S973A 2008 Subject(s): Advertising -- Psychological aspects | Consumer behaviorBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5822 S973A 2008 (Browse shelf) | Available | 201107120004 | |
Main Campus Book Shelves | HF5822 S973A 2008 (Browse shelf) | Available | 201107210002 |
Includes bibliographical references and index
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