Mark, Margaret.
The hero and the outlaw building extraordinary brands through the power of archetypes / [electronic resource] : Margaret Mark and Carol S. Pearson. - New York : McGraw-Hill, c2015 - 1 online resource.
Includes bibliographical references and index.
9780071364157 9780071381185 (electronic bk.)
Product management.
Brand name products.
Branding (Marketing)
HF5415.15 / .M334 2015
The hero and the outlaw building extraordinary brands through the power of archetypes / [electronic resource] : Margaret Mark and Carol S. Pearson. - New York : McGraw-Hill, c2015 - 1 online resource.
Includes bibliographical references and index.
9780071364157 9780071381185 (electronic bk.)
Product management.
Brand name products.
Branding (Marketing)
HF5415.15 / .M334 2015