The hero and the outlaw (Record no. 252628)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00955nam a2200253 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211020144233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010306s2015 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071364157 |
| International Standard Book Number | 9780071381185 (electronic bk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ORX |
| Transcribing agency | TH-BaBU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.15 |
| Item number | .M334 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mark, Margaret. |
| 245 14 - TITLE STATEMENT | |
| Title | The hero and the outlaw |
| Medium | [electronic resource] : |
| Remainder of title | building extraordinary brands through the power of archetypes / |
| Statement of responsibility, etc. | Margaret Mark and Carol S. Pearson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| Topical term or geographic name entry element | Brand name products. |
| Topical term or geographic name entry element | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pearson, Carol, |
| Dates associated with a name | 1944- |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=63620&site=ehost-live&scope=site">http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=63620&site=ehost-live&scope=site</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | E-Book |
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