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The hero and the outlaw [electronic resource] : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.

By: Mark, Margaret.
Contributor(s): Pearson, Carol, 1944-.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, c2015Description: 1 online resource.ISBN: 9780071364157; 9780071381185 (electronic bk.).Call No.: HF5415.15 .M334 2015 Subject(s): Product management | Brand name products | Branding (Marketing)Online resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index.
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Includes bibliographical references and index.

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