Strategic marketing in practice [electronic resource] /
Marketing Knowledge, Chartered Institute of Marketing.
- Oxford : Routledge, 2006.
- 1 online resource
- CIM Revision Cards. .
9780750667692 9780080501307 (electronic bk.)
Marketing--Management--Examinations--Study guides.
HF5415.13 .S77 2006
9780750667692 9780080501307 (electronic bk.)
Marketing--Management--Examinations--Study guides.
HF5415.13 .S77 2006