Strategic marketing in practice (Record no. 254162)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00857nam a22002294a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220513161401.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040102s2006 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750667692 |
| International Standard Book Number | 9780080501307 (electronic bk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | TH-BaBU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 .S77 2006 |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic marketing in practice |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | Marketing Knowledge, Chartered Institute of Marketing. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 490 0# - SERIES STATEMENT | |
| Series statement | CIM Revision Cards. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Examinations |
| -- | Study guides. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Marketing Knowledge. |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=221385&site=ehost-live&scope=site">http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=221385&site=ehost-live&scope=site</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | E-Book |
No items available.