Taylor, David, 1964-
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / [electronic resource] : Brandstretch by David Taylor - Chichester : Wiley, c2004 - 1 online resource.
Includes bibliographical references and index
9780470862117 9780470862124 (electronic bk.)
Brand name products--Management
Branding (Marketing)
Brand name products--Valuation--Management
Product management
HD69.B7 / T393 2004
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / [electronic resource] : Brandstretch by David Taylor - Chichester : Wiley, c2004 - 1 online resource.
Includes bibliographical references and index
9780470862117 9780470862124 (electronic bk.)
Brand name products--Management
Branding (Marketing)
Brand name products--Valuation--Management
Product management
HD69.B7 / T393 2004