Taylor, David, 1964-

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / [electronic resource] : Brandstretch by David Taylor - Chichester : Wiley, c2004 - 1 online resource.

Includes bibliographical references and index

9780470862117 9780470862124 (electronic bk.)


Brand name products--Management
Branding (Marketing)
Brand name products--Valuation--Management
Product management

HD69.B7 / T393 2004


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