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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor

By: Taylor, David, 1964-.
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, c2004Description: 1 online resource.ISBN: 9780470862117; 9780470862124 (electronic bk.).Call No.: HD69.B7 T393 2004 Other title: Brandstretch [Spine title].Subject(s): Brand name products -- Management | Branding (Marketing) | Brand name products -- Valuation -- Management | Product managementOnline resources: Electronic Resources Bibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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