Brand stretch (Record no. 255767)

000 -LEADER
fixed length control field 00999nam a22002654a 4500
003 - CONTROL NUMBER IDENTIFIER
control field TH-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230325164040.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031010s2004 enka# b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470862117
International Standard Book Number 9780470862124 (electronic bk.)
040 ## - CATALOGING SOURCE
Original cataloging agency TH-BaBU
Transcribing agency TH-BaBU
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number T393 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Taylor, David,
Dates associated with a name 1964-
245 10 - TITLE STATEMENT
Title Brand stretch
Medium [electronic resource] :
Remainder of title why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
Statement of responsibility, etc. by David Taylor
246 18 - VARYING FORM OF TITLE
Title proper/short title Brandstretch
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2004
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
Topical term or geographic name entry element Branding (Marketing)
Topical term or geographic name entry element Brand name products
General subdivision Valuation
-- Management
Topical term or geographic name entry element Product management
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=107010&site=ehost-live&scope=site">http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=107010&site=ehost-live&scope=site</a>
Public note Electronic Resources
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type E-Book

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