000 -LEADER |
fixed length control field |
01183nam0a22002770a04500 |
001 - CONTROL NUMBER |
control field |
000105482 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423160947.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s xxu gnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0875847641 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2002000317 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.55 |
Item number |
B527C |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Blattberg, Robert C. |
Dates associated with a name |
1942- |
245 10 - TITLE STATEMENT |
Title |
Customer equity : |
Remainder of title |
building and managing relationships as valuable assets / |
Statement of responsibility, etc. |
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
Harvard Business School Pub. Co., |
Date of publication, distribution, etc. |
c2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
228 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
RELATIONSHIP MARKETING |
|
Topical term or geographic name entry element |
CUTOMER SERVICES |
General subdivision |
MARKETING |
|
Topical term or geographic name entry element |
CUSTOMER RELATIONS |
|
Topical term or geographic name entry element |
CUSTOMER LOYALTY |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Getz, Gary |
Dates associated with a name |
1955- |
|
Personal name |
Thomas, Jacquelyn S. |
Dates associated with a name |
1969- |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A25024 |
Link information for field corresponding to 9XX field |
May 24 2002 1:44PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |