| 000 -LEADER |
|---|
| fixed length control field |
01179nam0a22002770a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000158999 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530163656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2006 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781576872673 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2010004065 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.55 |
| Item number |
R623L |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberts, Kevin |
| Dates associated with a name |
1949- |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The lovemarks effect : |
| Remainder of title |
winning in the consumer revolution / |
| Statement of responsibility, etc. |
Kevin Roberts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Brooklyn, N.Y. : |
| Name of publisher, distributor, etc. |
PowerHouse Books, |
| Date of publication, distribution, etc. |
c2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
272 p. : |
| Other physical details |
ill. (chiefly col.) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing |
|
|---|
| Topical term or geographic name entry element |
Customer services |
| General subdivision |
Management |
|
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management |
|
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products |
|
|---|
| Topical term or geographic name entry element |
Trademarks |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201012060008 |
| p |
887.00 |
| n |
BUR |
| r |
SID02 RONO20100738 ORDNO4 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF 5415.55 |
| j |
0 |
| i |
R623L |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A39016 |
| Link information for field corresponding to 9XX field |
Dec 13 2010 10:16AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |