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The lovemarks effect : winning in the consumer revolution / Kevin Roberts

By: Roberts, Kevin, 1949-.
Material type: materialTypeLabelBookPublisher: Brooklyn, N.Y. : PowerHouse Books, c2006Description: 272 p. : ill. (chiefly col.).ISBN: 9781576872673.Call No.: HF 5415.55 R623L Subject(s): Relationship marketing | Customer services -- Management | Customer relations -- Management | Advertising -- Brand name products | TrademarksGeneral Note: Includes index
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Main Campus
Book Shelves 		HF 5415.55 R623L (Browse shelf) Available 201012060008

Includes index

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