000 -LEADER |
fixed length control field |
01005nam a2200289 i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
TH-BaBU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230912114104.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141031s2015 enka f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415721127 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
TH-BaBU |
Transcribing agency |
TH-BaBU |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
C676 2015 |
245 00 - TITLE STATEMENT |
Title |
Corporate branding : |
Remainder of title |
areas, arenas and approaches / |
Statement of responsibility, etc. |
edited by T C Melewar and S F Syed Alwi. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
Routledge, Taylor & Francis Group, |
Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiii, 261 pages : |
Other physical details |
illustrations |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
|
Topical term or geographic name entry element |
Consumers' preferences. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Melewar, T. C., |
Relator term |
editor. |
|
Personal name |
Alwi, S. F. Syed., |
Relator term |
editor. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40063 |
Link information for field corresponding to 9XX field |
20230912 |
991 ## - |
-- |
adm |
-- |
mar |