Corporate branding : areas, arenas and approaches / edited by T C Melewar and S F Syed Alwi.
Contributor(s): Melewar, T. C [editor.] | Alwi, S. F. Syed [editor.].
Material type:
BookPublisher: London : Routledge, Taylor & Francis Group, 2015Description: xxiii, 261 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415721127.Call No.:
HF5415
C676 2015
Subject(s): Marketing | Consumers' preferencesBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 C676 2015 (Browse shelf) | Available | 2016000005808 |
Includes bibliographical references and index.
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