Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane
By: Russell, J. Thomas.
Contributor(s): Lane, W. Ronald.
Material type:
BookSeries: The Prentice Hall series in marketing.Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1993Edition: 12th ed.Description: 755 p. : ill. (some col.).ISBN: 0135175666.Call No.:
HF5823
R877K 1993
Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
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| HF5823 R537F The fall of advertising and the rise of PR / | HF5823 R537F The fall of advertising and the rise of PR / | HF5823 R537F The fall of advertising and the rise of PR / | HF5823 R877K 1993 Kleppner's advertising procedure / | HF5823 R877K 1993 Kleppner's advertising procedure / | HF5823 R877K 1996 Kleppner's advertising procedure | HF5823 R877K 1996 Kleppner's advertising procedure |
Includes bibliographical references and index
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