What's in a brand? : building brand equity through advertising
By: Jones, John Philip.
Material type:
BookPublisher: New Delhi : Tata McGraw-Hill Pub. Co., 1998Description: 335.Call No.:
HF5823
J663W
Subject(s): ADVERTISING | BRAND NAME PRODUCTS
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 J663W (Browse shelf) | Available | 231146 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5823 J663F Fables, fashions, and facts about advertising : | HF5823 J663W When ads work : new proof that advertising triggers sales | HF5823 J663W When ads work : new proof that advertising triggers sales | HF5823 J663W What's in a brand? : building brand equity through advertising | HF 5823 J833A Advertising management / | HF 5823 J833A Advertising management / | HF5823 K424H How to produce creative advertising : proven techniques and computer applications |
There are no comments for this item.