Marketing aesthetics : the strategic management of brands, identity, and image
By: Schmitt, Bernd.
Contributor(s): Simonson, Alex.
Material type:
BookPublisher: New York, N.Y. : Free Press, 1997Description: 345.Call No.:
HD59.2
S354M
Subject(s): CORPORATE IMAGE | BRAND NAME PRODUCTS
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD59.2 S354M (Browse shelf) | Available | 209249 |
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