Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke de Mooij
By: Mooij, Marieke de.
Material type:
BookPublisher: New York, N.Y. : Prentice Hall, c1994Edition: 2nd ed.Description: 570 p. : ill.ISBN: 0132885980.Call No.:
HF5823
M664A 1994
Subject(s): ADVERTISING | ADVERTISING MEDIA PLANNING | COMPARISON ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 M664A 1994 (Browse shelf) | Available | 200508020001 |
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| HF5823 M378B Buy this book! : understanding advertising and getting the most out of your advertising dollar | HF5823 M664A Advertising worldwide : concepts, theories and practice of international, multinational and global advertising | HF5823 M664A Advertising worldwide : concepts, theories and practice of international, multinational and global advertising | HF5823 M664A 1994 Advertising worldwide : | HF5823 M664A 1994 Advertising worldwide : | HF5823 M674A 2009 Advertising : | HF5823 M674A 2009 Advertising : |
Includes bibliographical references and index
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