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New service development : creating memorable experiences

By: Fitzsimmons, James A [ed.].
Contributor(s): Fitzsimmons, Mona J [ed.].
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : Sage, 2000Description: 328.Call No.: HD9980.5 N487 Subject(s): SERVICE INDUSTRIES -- MANAGEMENT | NEW PRODUCTS -- MANAGEMENT | PRODUCT MANAGEMENT | CUSTOMER SERVICES
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Book Shelves 		HD9980.5 N487 (Browse shelf) Available 170620000001

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