Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more

By: Eicoff, Alvin.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business, 1995Description: 233.Call No.: HF5415.126 E326D Subject(s): DIRECT MARKETING | BROADCAST ADVERTISING | ADVERTISING MEDIA PLANNING
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