Going to market : distribution systems for industrial products / E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan
By: Corey, E. Raymond.
Contributor(s): Cespedes, Frank V | Rangan, V. Kasturi.
Material type: BookPublisher: Boston, Mass. : Harvard Business School Press, 1989Description: 394 p.ISBN: 087584202X.Call No.: HF5415.129 C673G Subject(s): MARKETING CHANNELS | INDUSTRIAL MARKETING | MARKETING CHANNELS -- UNITED STATES | INDUSTRIAL MARKETING -- UNITED STATESBibliography, etc. Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.129 C673G (Browse shelf) | Available | 109331 |
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HF5415.129 B475M Marketing channels / | HF5415.129 B683S 1992 Strategic marketing channel management / | HF5415.129 B683S 1992 Strategic marketing channel management / | HF5415.129 C673G Going to market : distribution systems for industrial products / | HF5415.129 F677C Channel management / | HF5415.129 F677C Channel management / | HF5415.129 F743C The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit |
Includes index
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