Cases in marketing of services : an international
By: Meidan, Arthur.
Contributor(s): Moutinho, Luiz.
Material type: BookPublisher: Wokingham : Addison-Wesley, 1993Description: 304.Call No.: HF5415.5 M42 Subject(s): MARKETING -- CASE STUDIES | SERVICES INDUSTRIES -- UNITED STATES -- MARKETING -- CASE STUDIES | SERVICE INDUSTRIES -- EUROPE -- MARKETING -- CASE STUDIES | FINANCIAL SERVICES INDUSTRY -- CASE STUDIESCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF5415.5 M42 (Browse shelf) | Available | 148294 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HF5415.5 M343C 2015 Customer's new voice : | HF5415.5 M376T 2015 Trend-driven innovation / | HF5415.5 M377M Managing quality customer service | HF5415.5 M42 Cases in marketing of services : an international | HF5415.5 M653 Moment of truth : | HF5415.5 M82M The management and marketing of services | HF5415.5 N385C Creating customer value : the path to sustainable competitive advantage |
There are no comments for this item.