Uncover the hidden power of television programming : -- and get the most from your advertising budget
By: Clancy, Kevin J.
Contributor(s): Lloyd, David W.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage, 1999Description: 236.ISBN: 0761915826.Call No.:
HF6146 .T42
C526U
Subject(s): TELEVISION ADVERTISING -- UNITED STATES | TELEVISION BROADCASTING -- UNITED STATES | TELEVISION VIEWERS -- UNITED STATES
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF6146 .T42 C526U (Browse shelf) | Available | 310820004019 |
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| HF6146 .T42 B722D Direct response television : the authoritative guide | HF6146 .T42 B722D Direct response television : the authoritative guide | HF6146 .T42 C526U Uncover the hidden power of television programming : -- and get the most from your advertising budget | HF6146 .T42 C526U Uncover the hidden power of television programming : -- and get the most from your advertising budget | HF6146 .T42 C879T TV commercials : | HF6146 .T42 C879T TV commercials : | HF6146 .T42 E446D Designing and producing the television commercial / |
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