Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel
By: Bruner II, Gordon C.
Contributor(s): Hensel, Paul J.
Material type:
BookPublisher: Chicago, Ill. : American Marketing Association, 1992Description: 1315 p.ISBN: 0877572518; 0877572267.Call No.:
HF5415.3
B786M
Subject(s): MARKETING RESEARCH -- STATISTICAL METHODS -- HANDBOOKS, MANUALS, ETC | SCALING (SOCIAL SCIENCES) -- HANDBOOKS, MANUALS, ETCBibliography, etc. Note: Includes bibliographical references and indexesLocal Note(s): 3 v.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.3 B786M (Browse shelf) | Available | 251020010029 |
Includes bibliographical references and indexes
3 v.
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