Driving brand value : using integrated marketing to manage profitable stakeholder relationships
By: Duncan, Tom.
Contributor(s): Moriarty, Sandra.
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill, 1997Description: 284.Call No.:
HF5415.13
D862D
Subject(s): BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENT | BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENT -- CASE STUDIES | CORPORATE IMAGE -- CASE STUDIES
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 D862D (Browse shelf) | Available | 50420000020 |
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| HF5415.13 D673M Marketing for the small manufacturer : how to turn the disadvantages of being small into big business advantage | HF5415.13 D826M Marketing management : | HF5415.13 D826M Marketing management : | HF5415.13 D862D Driving brand value : using integrated marketing to manage profitable stakeholder relationships | HF5415.13 D862I IMC : | HF5415.13 D862I 2002 IMC : | HF5415.13 D862I 2002 IMC : |
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