Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

By: Charles W. Lamb.
Contributor(s): Hair, Joseph F | McDaniel, Carl.
Material type: materialTypeLabelBookPublisher: Australia : South-Western, c2002Edition: 6th ed.Description: 751 p. + 1 CD-ROM.ISBN: 0324125674; 0324068611.Call No.: HF5415 L352M 2002 Subject(s): MARKETING | MARKETING -- MANAGEMENTGeneral Note: Includes indexBibliography, etc. Note: Includes bibliographical references and index
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HF5415 L352E 2006 Essentials of marketing / HF5415 L352M 1998 Marketing HF5415 L352M 2000 Marketing HF5415 L352M 2002 Marketing / HF5415 L352M 2002 Marketing / HF5415 L352M 2002 Marketing / HF5415 L352M 2004 Marketing /

Includes index

Includes bibliographical references and index

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