Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter
By: Churchill, Gilbert A., Jr.
Contributor(s): Peter, Paul J.
Material type:
BookPublisher: Homewood, Ill. : Austen Press, c1995Description: 703 p. : col. maps, col. ill.ISBN: 0256125392.Call No.:
HF5415
C487M
Subject(s): MARKETING | MARKETING | MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 C487M (Browse shelf) | Available | 200205270317 |
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| HF5415 C366B 1992 Basic marketing : principles and practice | HF5415 C446E Effects of information provision in a vertically differentiated market | HF5415 C474R Relationship marketing : bringing quality, customer service and marketing together | HF5415 C487M Marketing : | HF 5415 C624F Free marketing : | HF 5415 C624F Free marketing : | HF5415 C668C 1965 Elements of marketing |
Includes bibliographical references and indexes
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