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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole

By: Donaldson, Bill.
Contributor(s): O'Toole, Tom.
Material type: materialTypeLabelBookPublisher: Chichester : Wiley, c2002Description: 288 p. : ill.ISBN: 0471494437.Call No.: HF5415.55 D662S Subject(s): RELATIONSHIP MARKETING | STRATEGIC ALLIANCES (BUSINESS) | BUSINESS NETWORKS | INDUSTRIAL MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.55 D662S (Browse shelf) Available 200206220009
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HF5415.55 C474R Relationship marketing : HF 5415.55 C474R Relationship marketing : HF5415.55 C862C 2015 Customer-centric marketing : HF5415.55 D662S Strategic market relationships : HF5415.55 E326R Relationship marketing : HF5415.55 E326R Relationship marketing : HF 5415.55 F833B Brand advocates :

Includes bibliographical references and index

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