Cyberbranding : brand building in the digital economy / Deirdre Breakenridge

By: Breakenridge, Deirdre.
Material type: materialTypeLabelBookPublisher: London : Financial Times/Prentice Hall, c2001Description: 352 p. : ill.ISBN: 0130897108.Call No.: HF5415.3 B732C Subject(s): BRAND CHOICE | ELECTRONIC COMMERCEBibliography, etc. Note: Includes bibliographical references and index
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HF5415.3 B732C (Browse shelf) Available 200207130013

Includes bibliographical references and index

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