Readings on market-driving strategies : towards a new theory of competitive advantage / [edited by] Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto
Contributor(s): Carpenter, Gregory S [ed.] | Nakamoto, Kent [ed.] | Glazer, Rashi [ed.].
Material type:
BookPublisher: Reading, Mass. : Addison-Wesley, c1997Description: 540 p. : ill.ISBN: 0321014138.Call No.:
HF5415.32
R422
Subject(s): CONSUMER BEHAVIOR | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.32 R422 (Browse shelf) | Available | 200207230181 |
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| HF 5415.32 R342C Consumer behavior : | HF 5415.32 R342C Consumer behavior : | HF 5415.32 R395T The trend forecaster's handbook / | HF5415.32 R422 Readings on market-driving strategies : | HF5415.32 R467 Representing consumers : | HF5415.32 R467 Representing consumers : | HF 5415.32 R473 Research in consumer behavior / |
Includes bibliographical references
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