Brands : visions and values / edited by John Goodchild and Clive Callow

Contributor(s): Goodchild, John, 1943- [ed.] | Callow, Clive, 1938- [ed.].
Material type: materialTypeLabelBookSeries: UKSIP series.Publisher: Chichester : Wiley, c2001Description: 161 p. : ill.ISBN: 0471497428.Call No.: HD69 .B7 B726 Subject(s): BRAND NAME PRODUCTS -- VALUATION -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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HD69 .B7 B726 (Browse shelf) Available 200208280033
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HD 69 .B7 B682M The most powerful brand on earth : HD69 .B7 B726 Brands : the new wealth creators HD69 .B7 B726 Brands : the new wealth creators HD69 .B7 B726 Brands : HD 69 .B7 B726 Branding : HD69 .B7 B726 Brands and branding / HD69 .B7 B726 Branding logos & marks :

Includes bibliographical references and index

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