IMC : using advertising and promotion to build brands / Tom Duncan
By: Duncan, Thomas R.
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill, c2002Edition: International ed.Description: 783 p. : ill. (chiefly col.).ISBN: 0071123318.Call No.:
HF5415.13
D862I 2002
Subject(s): BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 D862I 2002 (Browse shelf) | Available | 200302060095 | |
| Main Campus Book Shelves | HF5415.13 D862I 2002 (Browse shelf) | Available | 200208300101 |
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| HF5415.13 D862D Driving brand value : using integrated marketing to manage profitable stakeholder relationships | HF5415.13 D862I IMC : | HF5415.13 D862I 2002 IMC : | HF5415.13 D862I 2002 IMC : | HF5415.13 D862P 2005 Principles of advertising & IMC / | HF5415.13 D862P 2005 Principles of advertising & IMC / | HF5415.13 D862P 2005 Principles of advertising & IMC / |
Includes bibliographical references and index
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